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What is Lions Message in a Bottle? The Lions Message in a Bottle is a simple idea that encourages people to keep their personal and medical details in a common place where they can easily be found in an emergency. How does it work? The information is kept in a bottle. The bottle is kept in the fridge, where the emergency services will expect to find it in the event of being called to your home. They will know you have a bottle by two labels. One is fixed on the inside of the front door or the main entrance to your home and the other to the door of your fridge.